GTM Strategy
GTM Strategy & Operating Model Design
4–12 weeks
When Sales, Marketing, Product, and Partners operate from different playbooks, pipeline suffers. This engagement defines a repeatable GTM operating model that aligns every function around a single customer acquisition motion, with the ICP clarity, governance cadence, and execution discipline to make it stick.
Key Deliverables
- GTM strategy clarity: target segments, ICP, narrative, value drivers
- Operating model: ownership, governance cadence, decision rights
- Pipeline model and forecast definitions
- Execution rituals: QBR/MBR cadence, deal reviews
Expected Outcomes
- Improved cross-functional alignment and execution discipline
- Better forecast accuracy and reduced deal cycle time
- Higher sales velocity and marketing effectiveness
Category Narrative & Positioning
Category Narrative & Competitive Positioning
6–10 weeks
Most B2B software companies grow their product faster than the market understands them. Analyst narratives lag. Messaging drifts across teams. Sales carries positioning work it shouldn't have to. This engagement builds the category narrative, competitive differentiation, and product story that gives buyers a clear reason to choose you, and gives your field team a repeatable, consistent way to tell it.
Key Deliverables
- Category narrative and messaging framework
- Competitive differentiation and battlecard development
- Product and platform story for buyers, analysts, and field teams
- PMM gap-fill: foundational positioning assets for companies without a functioning PMM
Expected Outcomes
- A single, consistent narrative that sales, marketing, and partners all use
- Sharper competitive differentiation that buyers can act on
- Faster deal cycles through clearer positioning
- Stronger foundation for analyst engagement and market leadership
Analyst Relations
Analyst Relations & Market Positioning
3–6 months
Analyst reports shape enterprise shortlists. If your Gartner, Forrester, or IDC positioning doesn't reflect your actual product strengths and where you win, you're losing deals before the conversation starts. This engagement builds a structured, evidence-backed analyst engagement program, along with the narrative to sustain leadership positioning over time.
Key Deliverables
- Analyst strategy assessment and positioning gap analysis
- Evidence-backed narrative development tied to use cases and proof points
- Customer reference orchestration for analyst submissions
- Briefing preparation, inquiry strategy, and analyst engagement cadence
Expected Outcomes
- Improved placement and credibility in key analyst reports
- Stronger analyst report readiness and briefing performance
- Analyst-influenced wins and improved enterprise shortlist inclusion
- Sustained market leadership positioning over time
Interim Leadership
Interim GTM Leadership
3–12 months
When a GTM leadership gap opens through a departure, a restructure, or a growth inflection that outpaces the current team, execution stalls fast. This engagement provides fractional or interim CRO/VP GTM leadership for high-impact transitions, with the senior accountability to stabilize execution and move quickly without a permanent hire.
Key Deliverables
- Fractional CRO, interim VP GTM, fractional PMM, or VP Product Strategy coverage
- Leadership of priority GTM initiatives and operating cadence
- Cross-functional alignment and strategic initiative management
- Organizational capability building and transition planning
Expected Outcomes
- Accelerated execution with senior accountability from day one
- Faster decision cycles and reduced organizational ambiguity
- Stabilized GTM performance through transition
- Clear handoff to permanent leadership when ready
Additional Advisory
Vasuki also advises enterprise buyers navigating transformation and platform decisions.
Enterprise Advisory
Enterprise Customer Strategy & Transformation
3–9 months
Enterprise buyers with clear board-level strategic objectives often lack a clear path from those goals to a target solution. This engagement serves as strategic advisor to enterprise C-suites, translating business imperatives into phased execution roadmaps with governance, ROI models, and adoption accountability at every stage.
Key Deliverables
- Strategic discovery workshop with C-suite and board-level objectives
- Target state design and phased transformation roadmap
- Adoption roadmap with governance cadence and ROI models
- Value realization framework and ongoing advisory
Expected Outcomes
- Clear transformation governance and adoption accountability
- Reduced risk through structured alignment and phased decision-making
- Faster time-to-value and measurable business outcomes
- Executive sponsors equipped to present results to boards
Enterprise Advisory
Technology Selection & RFP Support
4–8 weeks
Platform decisions made on feature checklists alone rarely deliver the business outcomes they were meant to. This engagement helps enterprise buyers evaluate platforms strategically, understanding long-term roadmap fit, total cost of adoption, and how different architectures drive different business outcomes. Covers RFP design through vendor evaluation and negotiation.
Key Deliverables
- RFP strategy and vendor evaluation framework
- Strategic fit assessment: capabilities vs. business outcomes
- Implementation readiness and total cost of adoption evaluation
- Negotiation strategy and contract terms guidance
Expected Outcomes
- Confident vendor selection aligned with business objectives
- Reduced implementation risk through roadmap alignment
- Better time-to-value and long-term adoption outcomes
How Vasuki Works
Every engagement follows a structured, time-boxed approach designed to deliver measurable outcomes at each phase. Most engagements begin with a focused discovery: two or three calls to map your GTM operating model, funnel performance, and positioning priorities, before aligning on scope, deliverables, and executive cadence.
Typical engagement: 8–16 weeks from discovery to initial optimization, with ongoing support available.
GTM Strategy + Category Positioning
10–16 weeks. For vendors entering new markets or rebuilding after a leadership transition. Establishes both the operating model and the narrative simultaneously.
Category Positioning + Analyst Relations
12–18 weeks. For vendors with a positioning gap visible in analyst reports. Builds the narrative first, then takes it directly into analyst engagement.
Interim GTM Leadership + GTM Strategy
3–6 months. For vendors rebuilding a GTM team. Combines leadership coverage with a structured operating model build in parallel.
Full GTM Transformation
GTM Strategy + Category Positioning + Analyst Relations. For vendors making a deliberate push for market leadership. Covers operating model, narrative, and analyst positioning in sequence.
Not Sure Which Service Fits?
Describe your goals and constraints (pipeline growth, forecast accuracy, analyst positioning, or category narrative) and we'll recommend a focused path.
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