Privacy Notice

Vasuki respects your privacy. This notice explains what information we collect through this website, how we use it, and the choices you have.

1. Who We Are

Vasuki is an independent advisory practice focused on go-to-market strategy, analyst leadership, and enterprise transformation for B2B software and commerce companies.

2. Information We Collect

We collect two main types of information through this website:

Information You Provide Directly

When you submit our contact form, you may provide:

• Your name
• Company name
• Email address
• Message and any other details you choose to share

Information Collected Automatically

Like most websites, basic usage data is collected through analytics tools and the website hosting platform, including:

• Pages visited and time spent on each page
• Links clicked and referring pages
• Browser type, device type, and operating system
• Approximate location (country/region level only)
• IP address (anonymized in most cases)

Important: This data is generally aggregated and anonymized. We do not use it to personally identify individual visitors.

3. How We Use Your Information

We use the information described above to:

• Respond to your inquiries and communicate with you
• Schedule and conduct introductory or follow-up conversations
• Understand how the website is used and improve its content and structure
• Maintain the security and reliability of the website
• Analyze aggregate traffic patterns to improve user experience

We do NOT:

• Sell your personal information to third parties
• Share your information with advertisers
• Use your data for marketing purposes without your consent
• Track your browsing across other websites

4. Third-Party Services

We use trusted third-party providers to operate this website and related services. These may include:

• Netlify - Website hosting and form handling
• Google Analytics (if enabled) - Aggregate website usage analytics
• Email services - To respond to your inquiries
• Calendar tools - For scheduling meetings

These providers may process data on our behalf under their own privacy policies. We work only with reputable providers that take data protection seriously and comply with applicable privacy laws.

Cookie Notice: This website uses minimal cookies, primarily for essential functionality. Third-party analytics services may set their own cookies if enabled. You can disable cookies in your browser settings, though some features may be limited.

5. How Long We Keep Your Information

We retain your information only as long as necessary:

• Contact form submissions: Kept for up to 3 years or until you request deletion, whichever comes first
• Email communications: Retained according to standard business practices (typically 3-7 years)
• Analytics data: Retained according to default settings of analytics tools (typically 26 months for Google Analytics)

We may retain certain information longer if required by law or for legitimate business purposes (e.g., dispute resolution, record-keeping).

6. Your Rights and Choices

You have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request that we update or correct your information
• Deletion: Request that we delete your personal information (subject to legal obligations)
• Opt-out: Choose not to submit the contact form or share only minimal information
• Cookie control: Disable cookies in your browser settings

7. Data Security

We take reasonable measures to protect your information from unauthorized access, loss, or misuse, including:

• HTTPS encryption for all website communications
• Secure hosting infrastructure with regular security updates
• Limited access to personal information (only authorized personnel)
• Regular security reviews and updates

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but work diligently to protect your data.

8. International Data Transfers

Our website is hosted in the United States. If you access our site from outside the US, your information may be transferred to and processed in the US, which may have different data protection laws than your jurisdiction.

By using our website, you consent to this transfer. We ensure appropriate safeguards are in place for international data transfers.

9. Children's Privacy

Our website and services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

10. Updates to This Notice

We may update this privacy notice periodically to reflect changes in our practices, services, or applicable laws. When we make changes:

• We will update the "Last Updated" date at the bottom of this page
• Material changes may be highlighted on our website
• Your continued use of the website constitutes acceptance of the updated notice

We encourage you to review this notice periodically.

11. Questions or Concerns

If you have questions, concerns, or complaints about this privacy notice or our data practices, please contact us:

We will investigate and attempt to resolve any complaints or disputes regarding our privacy practices.