About Vasuki

Independent advisory practice focused on helping B2B software and commerce companies turn complex go-to-market and transformation challenges into executable strategies.

How Vasuki Engages

  • Market-back, not slide-first. Work starts from customer, market, and portfolio realities, then moves into GTM design and execution.
  • Operator mindset. Recommendations are grounded in what can actually be executed by real teams with real constraints.
  • Systems over one-offs. The goal is to build GTM and transformation systems that can be repeated and scaled.
  • Joint ownership. Engagements are collaborative with internal teams so the model outlives the engagement.

Background in Brief

Vasuki is built on two decades of experience leading GTM, product strategy, and enterprise customer work for global commerce and B2B software vendors.

That experience includes:

  • GTM design and execution. Leading the design and implementation of new-region GTM engines, including North America expansion.
  • Scaling through use-case and partner-led growth. Structuring use-case-based GTM and partner motions.
  • Building category and analyst leadership. Shaping analyst narratives and evidence for vendors moving to recognized leaders.
  • Advising executives on customer strategy. Working with C-suites to translate board-level ambitions into clear target states.
Portrait of Andrej Maihorn, founder of Vasuki and executive go-to-market and product strategy leader.

Andrej Maihorn

Vasuki was founded by Andrej Maihorn, an executive GTM and product strategy leader with experience across global commerce and B2B software vendors. His work has spanned hands-on product and architecture roles, VP-level GTM and strategy leadership, and executive-level advisory with enterprise customers and industry analysts.

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If this way of working aligns with how you think about GTM or transformation, the next step is a conversation.

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